Search Engine Optimization
Web-savvy companies know that Search Engine Optimization (SEO) is
the most cost-effective marketing vehicle for driving qualified traffic to their
web sites.
Use Keywords
Key Words are one or multiple word combinations that describe
your web site and your business.
WebPosition Gold will
help you do this correctly.
Concentrate on emphasizing 10 keywords or keyword combinations. Use Key Word
META tag in the heading section of you code. Use key words in < title > of your
web page. (See next section on Meta Tag). Don't attempt to artificially
emphasize a keyword with continual repetition. Most search engines have
algorithms to exclude words repeated too frequently.
Use Meta
Tags
The major META tags that affect promotion include "Title", "Description" and "KeyWords"
tags. Add those meta tag related to your site, to increase the ranks of a search
engine search.
Example:
< head >
<title>Low cost Web Hosting Plans for personal and business use.</title>
<META Name="Description" Content="Affordable web hosting
solutions for personal and business">
<META Name="Keywords" Content="web hosting, hosting comparison,
low cost web
hosting.">
< /head >
Check Your
Rank
Search engines, like
Google, create their listings automatically.
They "spider" the web, then add to their indices if they determine that your
site provides useful information. If you change your web pages, crawler-based
search engines eventually find these changes, and that can affect how you are
listed.
Directories, such as
the Open Directory, depends on humans for listings.
You submit a description to the directory for your site, a search looks for
matches only in the descriptions submitted. Changing your web pages has no
effect on your listing.
Search engine sort through the
millions of pages it knows about and present you with ones that match your
keywords you typed in, the most relevant ones come first. Crawler-based search
engines follow an algorithm. One of the the main rules in a ranking algorithm
involves the location and frequency of keywords on a web page. A search engine
will analyze how often keywords appear in relation to other words in a web page.
Some search engines index more web pages than others. The result is that no
search engine produces the same results. Search engines may penalize web pages
if they detect spamming, an example is when a keyword is repeated hundreds of
times on a page.
You need to know your position in
keyword search. You could test each of your 10 or more key words on each of the
top 5 search engines and compare the results. Modify some of the pages and meta
tags, and do it again. Don't spend too much effort on it, enhancing your web site
with valuable content
is more important than playing ranking game.
